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    Molte aziende e professionisti, ma anche blogger e appassionati di Internet, hanno capito l’importanza di creare una propria presenza online attraverso un sito web ben fatto e accattivante per l’utente.

    On the other hand, software programmers have realized that not all people are able to work with codes and, therefore, simple, user-friendly and affordable programs are needed to create web pages the way you want.

    Such a program is referred to as page builder.

    These are really intuitive software, at low costs and that allow you to customize your website to the maximum, without relying totally on the layouts already provided by CMS software.

    In this article, I want to talk to you about Elementor and Divi, the two best page builders for WordPress

    I'll go over the features of both so that you have all the information you need to understand their operation, practicality and pricing. 

    Nell’ultimo paragrafo, decreterò quale sia il miglior page builder per WordPress.

    From $49/year

    Divi page Builder - page builder - elegant themes

    From $89/year

    Elementor or Divi? Let's decide together. Shall we?

    What is a visual Page Builder for WordPress?

    content marketing and writing for the web - What is a visual Page Builder for WordPress?

    Page Builder, lo dice la parola stessa, è un costruttore di pagine. Molte persone decidono di creare il proprio sito web o blog con WordPress, ma non tutti loro sono web designer. 

    Their desire is to create beautiful pages, graphically speaking, and that communicate with the user effectively, even if they don't have in-depth computer knowledge.

    Certo, WordPress fornisce già dei temi gratuiti tra cui scegliere per costruire le pagine del proprio sito, ma c’è chi desidera delle soluzioni più complesse (non complicate), meno standardizzate, distinte dalla concorrenza e si affida a un page builder.

    In just a few steps, even the most inexperienced blogger or entrepreneur in web design can build their site easily and intuitively.

    What are page builders for WordPress used for?

    A page builder for WordPress has two main goals:

    1. Simplicity
    2. Customization.

    It's a great way not to touch a single line of code and build a site that is consistent with its content and its owner's proposal.

    As mentioned above, WordPress provides some great layouts to work with, but they are very basic and risk looking a lot like those chosen by other users for their own site.

    Per distinguersi dalla massa e costruire una pagina più ricercata, un buon page builder è la soluzione migliore.

    The ease is given by the possibility to move the elements (drag&drop function) and customize them to the maximum.

    What You See Is What You Get is the motto of these tools, indicating the immediate visual feedback the user gets when creating their page.


    Certo, per chi non sa davvero nulla di programmazione i costruttori di pagine per WordPress sono un’oasi in mezzo al deserto, ma c’è da fare una precisazione: questi servizi aggiungono peso alle pagine web, a causa dell’inserimento di temi gonfi, elementi di svariato genere e moduli e, per questo, i web designer esperti non sono molto propensi a usarli.

    Il rischio è quello che le pagine si carichino più lentamente e che vadano anche a minare le funzionalità della SEO.

    Inoltre, se si decide di cambiare tema o page builder, l’eliminazione lascia comunque delle righe di codici inutili che vanno ripulite attraverso un plugin appositamente creato.

    So, if a person is good at coding and has some time to spend on generating their own website, then it is worth opting for this solution.

    Per tutti gli altri, c’è Elementor o Divi.

    How to choose a page builder?

    To better understand what a page builder is, let's see the criteria for choosing the best page builder for our needs. Bisogna considerare:

    1. The price, which is in line with our budget.
    2. The simplicity of the initial configuration
    3. Which widgets it proposes, i.e. which graphic components can be inserted to better communicate with the user
    4. The intuitiveness of the interface
    5. Which preset layouts it offers
    6. What themes are available
    7. Whether interaction with woocommerce is guaranteed if you are opening a site where you sell products
    8. Which and how many plugins are available
    9. The performance
    10. Customer care
    11. The opinion of consumers who have tried it

    It's helpful when choosing a page builder to take all of these points into consideration. Some people rely solely on price or ease of use, ignoring the advantages and disadvantages of their choice. 

    The advice is to spend some time gathering information on page builders and choose the one closest to your needs.

    To help you, I will offer a comparison in the next paragraph: Which is the best page builder for WordPress, is it Elementor or Divi? 

    I will take all of the above criteria into consideration and try to score each of the two page builders to ultimately decide which one is the winner.

    Elementor VS Divi? Which is the best page builder for WordPress?

    From $49/year

    Divi page Builder - page builder - elegant themes

    From $89/year

    1. Price

    Price is the detail that immediately jumps out at you when gathering information on Elementor or Divi. The first is free and is downloaded directly from the WordPress dashboard. There are, however, some really useful upgrades:

    1. for 49$ per year, you can buy the Pro Personal version, which is dedicated to a single website;
    2. for 99$ per year, the Plus version offers coverage for up to three sites;
    3. for 199$ per year, the Expert version allows you to work on a thousand different sites

    Let's take a look at Divi's proposals now. There is no free version, but two that can be used on an unlimited number of sites:

    1. the first one costs 89$ per year
    2. the second one costs 249$ forever

    Relying on price alone to make a judgment is wrong.

    You would first need to read all the specifications of the two page builders and understand what you are going to pay for.

    However, price is a crucial factor in the choice and reflects what the user needs: let's say that Elementor is also designed for those who don't have to create particularly challenging sites..

    Moreover, it offers a cheaper solution than Divi to manage just a website, which is the case in many cases of companies, individuals or simple bloggers.

    So for the price section, although for the long term and for professionals Divi is cheaper, the point goes to Elementor, as it is designed just for all needs.

    2. Ease of use and initial configuration

    elementor or divi - 2 best page builders in comparison - review

    When installing a program, you look for a solution that is easy and quick to understand. Elementor installs only from compatible themesas if it were a plug-in.

    This might scare off some users, but for now, those who have tried it with compatible themes are satisfied.

    Divi does not have this feature as it adapts to the theme chosen by the user.

    Once installed, page builders require a bit of in-depth study on the part of the user, but in general they are very simple and familiarity is gained almost immediately.

    The customization options, in both cases, aren't all in the same place and it takes some orientation to get from one page to the next.

    The compatibility issue, however, makes Most Intricate Elementor.

    So, for this round, Divi wins, but the challenge continues.

    3. Modules and widgets in comparison

    The free version of Elementor does not provide many content modules and widgets, only 40+, but its Pro variant offers 50+.. Nothing to do with Divi's mere 50. 

    ⇒ Check out Elementor's 80+ widgets ⇐

    Even if they are few, however, they are very customizable and don't make Divi a less desirable page builder.

    Having more already built in, the point for best modules and widgets goes to Elementor.

    4. Differences Visual interface of page creation

    As mentioned at the beginning, page builders are based on the philosophy of What You See Is What You Get. It is important for the user to be faced with software that gives immediate feedback on how visitors will view the site. 

    In this sense, it seems that the most preferred interface and the best browsing experience are those of Divi. 

    This, in fact, is much more intuitive and faster than Elementor's, which often requires returning to the WordPress bulletin board to change its settings.

    Both are based on an interface drag & drop (drag and drop) which makes the user's job infinitely easier, but Elementor is more cumbersome and less advanced than Divi. 

    Because of this, because of its speed of action on the pages, Divi earns the point this round.

    5. Pre-made Templates in comparison

    elementor or divi - 2 best page builders in comparison - divi vs elementor review

    Elementor has 300 templates This is a very useful resource for those who are not familiar with web design and helps save a lot of time, money and effort. 

    ⇒ Take a look at Elementor's 300 templates ⇐

    Also Divi has many layouts to customize, even if, in my opinion, the customization process is more cumbersome: in fact it is done through a control panel, which is not difficult to use, but certainly more time-consuming.

    ⇒ Take a look at Divi's templates ⇐

    As a matter of practicality, Elementor provides the best pre-made templates, both for ease of modification and aesthetics.

    6. Theme builder comparison

    The paid versions of Elementor and Divi feature theme builder, a tool that allows you to work on all the elements of the template and customize them to the maximum, such as header, footer, logos, fonts, blog post template, images, etc..

    Let's see in detail how the theme builder works of the two-page builders we're considering:

    1. Elementor has a very effective theme builder, able to intervene on any element of the page so that it reflects the needs of its creator and visitors. Among the two page builders for WordPress, Elementor is the one who acquired first this very useful tool and is, between the two, probably the one that works best. Starting from WordPress templates, thanks to drag & drop, Elementor's theme builder allows you to move and modify modules, titles, images and copy as you want on the page.
    2. Divi has a newer theme builder that works in a similar way to Elementor's. It offers endless customization possibilities, thanks to the drag&drop function and ease of use. Modules and widgets can be inserted and edited directly from the front end, saving a lot of time and already having a clear idea of how the site will look like once finished.

    Like I said, Elementor's theme builder feature is much more advanced.This is also testified by the presence of an integrated pop-up builder mode that allows you to generate useful windows for the user's navigation, while instead, to do this on Divi, you have to download a dedicated plug-in that, however, is not as efficient as Elementor's one.

    Elementor or Divi?

    Elementor gets the point this round.

    7. Integration with woocommerce in comparison

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    For the uninitiated, Woocommerce is a WordPress plugin that allows you to create e-commerce sites easily and with little effort.

    Both Elementor and Divi present Woocommerce integration.

    The functions are very similar and useful: you can create your own virtual store, add products with all the details, tags, search options within the e-commerce and much more.

    What differentiates the two-page builders for WordPress is the presence of some functions that require a few lines of code in Elementor.

    Those who don't have even a little bit of basic code writing knowledge find themselves somewhat limited.

    Being less cumbersome Woocommerce integration by Divi and proposing a more complete solution, wins this round.

    8. Additional plugins and addons

    The Page Builder for WordPress Elementor offers more plugins that make it much more efficient and desirable for those who are building their own site. Some can be installed for free, while others come at a cost. Let's look at some examples:

    1. Ultimate Addons for Elementor which is a plugin that offers 22 additional widgets for website creation. This item does not have a free version;
    2. Essential Addons for Elementor, a plugin with a free version that allows you to enjoy 30 widgets. The PRO version increases the number and quality. The price of the latter starts at $30 per month;
    3. Crocoblock, a plugin with a nice name that offers bundles of addons to be sold individually as needed, in order to save users money. This is a very wide offer and is presented through very useful demos. The installation cost for a single website is 49$ per year;
    4. Element pack lite is free, AND offers an excellent range of widgets. The PRO version costs 99$ per year in its basic version and also provides full support and constant updates;
    5. Finally, I'll add to the list Premium Addons for Elementor which is also very chosen for the existence of a full free version. Even the prices of the PRO version are not bad, considering that for the management of a site costs 39$ per year.

    I personally use Crocoblock and Essential Addons for Elementor; and the latter is the one I prefer because it's part of the family theme Astra, the theme I use for all my web design projects.

    There are many more in Elementor, but this is not the place to go into them in full.

    We now turn to Divi which, upon installation, provides 3 basic plugins:

    • Bloom per la lead generation
    • The page builder theme for WordPress.
    • Monarch that provides practical buttons for sharing content.

    The other plugins are to be installed. Let's see together some of the most chosen extensions by users and the best ones to customize your site to the maximum:

    1. Divi Overlays which allows you to create overlays that generate new leads and direct them to specific pages on your site;
    2. Divi Toolbox which enriches Divi's themes. It allows you to act directly on the various elements of the page and customize them to the maximum;
    3. Be Superfly Image Intense per rendere anche le immagini funzionali al sito, aggiungendo, ad esempio, delle call to action;
    4. Wp-Den, un’estensione che non offre solo più di mille nuovi layout, ma anche un theme builder più completo ed efficace rispetto alla versione di base di Divi;
    5. Divi Kingdom Woocommerce Builder che completa il range di strumenti per la creazione di siti e-commerce. E’ pratico, ricco di opzioni e aiuta a raggiungere i risultati desiderati senza troppo sforzo.

    Although Divi's plugins are very useful and complement the standard version of the page builder, however Elementor è molto più avanti anche nel campo dell’offerta dei plugin

    Not only are there a lot more of them numerically speaking, but they offer some really amazing and competitively priced (and free!) solutions.

    9. Performance comparison

    It turns out that Elementor is slightly slower and less responsive than Divi. There are, however, for both page builders, useful plugins to optimize performance and speed up the actions you perform.

    So as far as performance goes, there is no doubt that Divi is more agile.

    10. Customer support

    elementor or divi - 2 best page builders in comparison - divi vs elementor review

    Both Elementor and Divi have their own community very useful to solve the doubts of the users. As for thecustomer service, while Elementor is based on a ticket system that is slower, Divi has recently introduced an autonomous Support Center that checks for bugs or slowdowns and helps the customer resolve them.

    Although both sites never leave the user at the mercy of problems, Divi presents the best service to assist customers.

    11. Consumer feedback

    Users prefer Elementor or Divi?Obviously there are those who prefer one and those who prefer the other. In both cases there are minor flaws, but no user is truly dissatisfied with their experience. 

    This demonstrates the reliability and effectiveness of the two- page builders for WordPress which, thanks to years of design and development, do not disappoint.

    If you search online for user feedback, you'll see a lot of stars, but the one that earned the most is Elementor. 

    Do you agree?

    Final Verdict: Which is the best page builder for WordPress is it Elementor or Divi?

    Is it better elementor or divi?

    This is not a landslide victory,we are in front of perhaps the best page builders around and we have no particular complaints to make.

    The differences between the two are there, but they don't make one the perfect WordPress page builder and the other mediocre, so, this article, and especially this penultimate paragraph, is intended to make you choose the most suitable page builder for you on the basis of the characteristics exposed guided by your requirements..

    Let's recap in a few lines what distinguishes one page builder from another.

    Divi is evidently cheaper, especially for those who have to manage many sites, but do not have a free version to allow the user to get in touch with the program and evaluate its ease of use.

    On the other hand, a free version of the page builder would help those users who don't need a lot of features to build the pages of their site, like a novice blogger. 

    Elementor, on the other hand, offers this very useful service.

    Elementor, in my opinion, and according to what users write on the web, it seems the easiest to learn.It's more intuitive, although even Divi, once familiar, is quite easy to handle. 

    While Divi already presents elements in the layout that you can work on, Elementor presents them in the left column and allows the user to drag and drop them into the page. Visually, the latter is much clearer and cleaner.

    Speaking of templates,Elementor provides 300 in the cheaper PRO version and Divi only 100. 

    Sure, then all it takes is one well-made theme to convince the user to use it, but why give up variety?

    Even talking about modules and elements, Elementor is much richer than Divi and the options for customizing your site are endless with Elementor. 

    The drag & drop function, present in both page builders, is also really useful to realize how your site will look like while you edit it. Remember, what you see is what you getthanks to Elementor or Divi.

    As for the themes, as already mentioned, Elementor can only be installed from compatible themeson the one hand it can be an advantage because it allows you to learn how to handle a single theme, but on the other hand it is a limiting detail.

    If you're smart with the shortcodethen you should consider the idea of Divi being the page builder for you. The "older" WordPress page builder has a library of shortcodes, which Elementor lacks. 

    This also means that these codes will remain once you change a theme or even the page builder itself, but there are still plugins that can remove them.

    Speaking then of assistance, both page builders have an active Facebook group, a community of users and programmers always ready to support the user and an e-mail service. 

    Divi also provides a convenient live chat to speak directly with customer support.

    There is no doubt, at this point, that the best page builder for WordPress is Elementor

    It wins by a narrow margin, because Divi is a truly outstanding page builder thanks to its ease of use and all the features that allow you to build the pages of a site exactly as you want.

    Elementor, however, has a beginner-friendly free version and has many additional features: it has many more themes, modules and widgets, add-ons and plugins also free to make the experience complete.

    Its pop up builder, also, is unbeatable.

    And finally, the Elementor team churns out great updates on a regular basis.

    Want to make it even easier to create and customize your website?

    Elementor and Astra Agency are two EXCEPTIONAL tools that will help you to blogging professional in record time!

    With Astra Agency (Astra PRO Theme, Astra Premium Sites etc..) you can import complete websites in 2 clicks, and with Elementor Pro you can edit every single detail without any difficulty.

    Buying these 2 tools, could be the best decision and investment you could make throughout your online career.

    Bye bye Gutenberg! Bye bye thousand euro web designers!

    FAQ: Divi or Elementor

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    Beyond the prices, the interface and the number of themes, modules and plugins offered, the main difference between Divi and Elementor lies in the fact that one comes with a theme and the other doesn't. In fact, Divi was born as a WordPress theme and then as a plugin. So, when you install one of the two, you also buy the other since they are not sold separately.

    The answer is yes. Gutenberg is a WordPress editor for content creation and is compatible with both Elementor and Divi. However, it must be said that this editor does not have all the advanced features of the two-page builders, so it is better to get a more powerful plugin.

    As mentioned earlier, Gutenberg is less advanced than the two-page builders. However, it must be said that some of Gutenberg's content, such as articles, is very light and easy to load, so it's not entirely disadvantageous to use this editor. Elementor or Divi however provide more themes, blocks and control over the page, so you can customize your site as much as possible.

    Elementor compatible themes are, for example, Blocksy, Astra, Ocean WP, Phlox, GeneratePress and Hello Theme.
    Divi, on the other hand, is compatible with almost all themes on the market.

    Divi does not have a free version and costs 89$ annually or 249$ for a lifetime use of the service. Included in the price are access to Divi Extra and the main tools, the ability to manage an unlimited number of sites, support, updates and hundreds of themes.

    Elementor has a free version for those who don't have any particular needs in creating their website. However, the paid versions are much more complete and useful. It starts with the Personal offer of 49$ per year, then moves to the Plus offer at 99$ per year up to the 199$ version which is called Expert.

    As mentioned earlier, Divi is more performant. Perhaps the reason behind Elementor's slight slowdown is the heaviness of its various elements. However, when choosing plugins, there are some dedicated to page builder optimization that makes them faster and more performant.


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    Elementor and Divi page builders are really the best web page builder plugins on the market.

    They save time and energy, avoiding the problem of codes for the inexperienced and providing a simple and fast to use interface.

    Do you want to change the font of a page title? Background colors? Add pop-ups? Images? Files to download? With Elementor or Divi this is possible in a few clicks.

    I think the two real reasons for choosing one over the other, at the end of the day, are price and speed of learning. 

    Elementor is more expensive, but also more intuitive, while Divi costs less, especially for those who have to manage many sites, but is more cumbersome.

    At the end of the day, these are two exceptional and constantly evolving tools. 

    Maybe in the next few years we'll see Divi come up with compelling features and beat Elementor in terms of likeability, or maybe a third challenger will be added. 

    Who can tell?

    What is certain is that those who try a page builder for WordPress and understand its functionality never go back to the old codes.

    Thank you for your attention and for walking with me through to this point in the article.

    See you anon!

    A hug.


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